The document below is an example of materials created for the BroadJump marketing and sales groups, defining the options available for the VirtualTruck broadband installation product. Since it was skinnable (visually customizable) for broadband partners, it was very important to define the screens elements that could altered vs. the ones that could not.

Appendix A:  Branding

 

BroadJump requires the following information for branding the VTI 2.0 product:

§         Splash screen bitmap

§         Shutdown screen bitmap

§         Default layout

§         Rich Help layout

§         About… screen bitmap

§         Custom buttons (if applicable)

§         ChannelDirect content (if applicable)

 

Splash Screen Specifications:

An example of the splash screen graphic, using the BroadJump logo, is shown below for illustrative purposes.  Graphic size requirements are also displayed.

 

 


Shutdown Screen Specifications:

The shutdown screen is similar to the Splash screen in that it is displayed while the program is doing other operations. NOTE: Somewhere on the bitmap should be text stating that a shutdown is in progress.

 

 

About… Screen Specifications:

The About… screen will display legal and copyright information in series of simple scrolling text fields. The fields are navigated by a set of buttons on the lower edge of the screen (i.e., "Legal", "Copyright", etc.). A customer branding graphic will be displayed at the top of the screen, using the dimensions below.

 

 

 

 

 

Custom Button Requirements:

 

  1. Button must be designed to work in three parts. {Left Cap, Center, Right Cap}.
  2. Avoid lines that are vertical and spaced in specific locations on the centerpiece.
  3. Avoid horizontal "lines", unless they are set to: Stroke > hairline. (It is best to avoid "lines" altogether.  Use a "fill" whenever possible.  You can select lines and convert them to fills.  It is probably best to convert all lines to fills.
  4. Avoid button design that would require vertical resizing when it is horizontally resized. 
  5. "Highlight" and "focus" images should be made with fills.
  6. Avoid horizontal gradients (gradients that run left to right), unless you want gradient to stretch on resizing. Vertical (gradients from top to bottom, and vice versa) gradients are fine.
  7. Avoid radial gradients, unless you want gradient to stretch on resizing.

 

1.1         Skinned Button Styles (Level 2)

 

 

Customization levels for Default and Rich Help Area Layout

There are three levels of skinning available for VTI 2.0:

 

  • Level 1: New background graphic only (customer branding). Buttons, controls, animations, layout, Help files, and UI text are same as Generic VTI 2.0.

Requires: Vector artwork (Illustrator, Flash, or Freehand) from customer for branding and any art direction/specification files.

 

  • Level 2: New background graphic, customer-specific UI strings (edited XML files), and re-skinned buttons. Layout, controls, animations, and Help files are same as Generic VTI 2.0.

Requires: Same as Level 1, plus any edit requirements for UI strings, spec for button look & feel.

 

  • Level 3: Same as Level 2, with new/edited controls, animations, and Help files.

Requires: Same as Level 2, plus spec for controls and animations look & feel, Help content.

 

Examples of the Default Layout Template and the Help Area Layout are detailed below.


 

 

 

 


 

 

 

 


 

 

1.    Options

·         Audio overlay: Rich Help may have synch audio (narration, music) added to any screen or animation. Expensive implications--professional narration/musicians, sound studio, quality compression of audio--but very user friendly for things like Help files. At least a month for script development, asset production, and integration.